Running a home business and running a successful home business are entirely different. Anyone can visit city hall, apply for a business license, and display an open sign. This doesn’t guarantee home business success. You might earn a substantial income and build a strong client base; or you may earn little and deal with difficult clients.

There’s no surefire way to guarantee success. But there is a wrong and a right way to start and grow a business–which can impact the bottom line and the lifespan of your business.

• What Do You Enjoy? Don’t pick a business simply because it’s lucrative and promises a good income–especially if you plan to stick with the business. For example, if you don’t have an interest in real estate, nor a desire to manage properties and tenants–then real estate investing is likely a bad match. Likewise, if you don’t like sales or talking to strangers, you might bypass the sales opportunities.

• Do You Have Capital? Some home businesses require little to no start-up cost. Evaluate your finances before selecting a new venture. You’ll need to attract clients and purchase marketing materials. So, it helps to have some cash on hand. But if you’re strapped for cash, consider the risk before investing in a costly business opportunity.

• Do You Have the Skills Needed? You don’t have to be “super intelligent” to run a successful home business, nor do you need a college degree. But you do need determination, patience, self-motivation and perseverance. Nobody strikes gold immediately, and there will be ups and downs. Expect obstacles.

• Are You Professional? It doesn’t matter whether your product or service is “in demand.” If your attitude sucks and you lack professionalism–your business will suffer.