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Four Ways to Become a Client’s “Go-To” Person?

Posted by Valencia on September 1st, 2008

It isn’t unusual for a company to outsource or contract more than one telecommuter. In actuality, it’s a smart plan. Freelancers often complain about difficult or unreliable clients who don’t clearly outline their needs or expect us to drop everything and focus on their last-minute projects.

But on the flip side, there are difficult and unreliable freelancers. And the same way we have backup clients in case someone flakes, clients have their own backup plan, which may include a list of available freelancers.

This isn’t a bad deal, especially if the client has plenty of work to go around. But if the client doesn’t have a huge need, they may only contact one or two telecommuters - the ones with a proven track record. Being a client’s “go-to” person can mean ongoing assignments. And since every telecommuter can attest to the unpredictability of freelance work - “ongoing” is a beautiful word.

But how can you make the transition from “backup” person to “go-to” person?

1. Be Available: I’m a freelancer, so I understand having a life and interests that don’t involve a computer and Internet access. But if you want to be seen as reliable, you’ve got to make yourself available.

Repeatedly turning down a client’s assignments isn’t the way to get your foot in the door. They’ll eventually take you off their list and move on. Even if you’re honestly busy and unable to accommodate their present needs, it helps to communicate your situation. Are you working on a big project? Did you bite off more than you can chew? Fine, let them know. Make plans to contact the client once your schedule lightens.

2. Follow Directions: Clients sometimes ask for suggestions and advice - and sometimes they don’t. As the freelancer, it’s your job to complete the assignment to their satisfaction - not your own! Give them exactly what they want, and you’re on the road toward a good relationship. But that’s only one aspect. Learn how to respect deadlines.

3. Lose the Attitude: Many freelances are experts in their fields. They know their business, and they sometimes deal with clients who don’t know the business. Don’t talk down to clients. Having a I don’t need you, you need me,” type of attitude can come across in your comments and tone of voice.

4. Double No, Triple Check for Errors: You’ll be surprised how little things can impress a client and keep them coming back for more. For example, let’s say the client receives two assignments from two different freelancers. Both assignments are completed to satisfaction. However, the client notices one or two errors on the first assignment - nothing huge. Meanwhile, the second assignment is free of any errors or oversight.

Who do you think made the better impression?

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