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The Secret to Cold Calling Success
I stumbled upon a couple of great posts on cold calling this week. Freelance Switch offers tips on how to turn a business around with cold calls, while Freelance Writing Gigs gives reasons why every freelancer should consider cold calling to find new clients.
I’ve never cold called a company for work. I’ve found most of my clients through querying and online applications. Because I have a fear of the phone, I’ll probably never be able to pick up the phone and randomly call businesses.
It’s pathetic, but I once turned down a lucrative freelance opportunity because it required several telephone interviews each month.
But that’s me, and I don’t recommend anyone follow my bad example, especially since many freelancers and telecommuters have had much success with cold calls.
1. Research potential companies: Rather than call random businesses, which may or may not require your type of service, do your homework. What do they sell? Do they have a newsletter?
2. Create a good script: Some people have the gift of gab and they can call a company and sell themselves with little effort. If you’re hesitant to pick up the phone, it’s best to create a short script. You’ll need to introduce yourself and get pass the receptionist. Introduce yourself as a freelancer and ask to speak with the hiring manager. If he or she is busy, get their name and leave a message.
3. Sell yourself: Once you’ve got the hiring manager on the phone, it’s time to sell yourself. Their time is limited, so you need to act fast. Introduce yourself again, and explain how you can help their company. Offer to drop-off, mail, or e-mail a resume.
4. Follow-up on interest: Business owners and managers are busy, and contracting a freelancer may be the last thing on their minds. Thus, you’ll need to follow-up with a “thank you” card or e-mail. The idea is to keep your name fresh in their head.
5. Don’t beat yourself up: You might fumble your script a couple of times, or fail to effectively sell yourself. Don’t be too hard on yourself. You’ll get better with practice.
Technorati Tags: work at home, cold calling, telecommuter, freelance, contract
Valencia — Great article. I had to chuckle at what you said about the job with the phone interviews, because I can’t stand the phone. Cold calling is not my thing. I network other ways though and do fine work-wise. I think it’s all a matter of personal preference. Nice blog you have here. I’ll be sure to stop back by.