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3 Ways to Show “Client Appreciation”

Posted by Valencia on April 25th, 2008

thankyou.jpgIf you’re looking to run a successful and profitable freelance business, repeat business is the key. I’ve been a freelance writer for five years, and during this time I’ve worked with numerous clients - some long-term.

Long-term relationships are the best. Since assignments are normally steady, you’re practically assured a regular check. But, long-term relationships don’t always start off that way. Sometimes we have to go the extra mile and show our appreciation. If your clients are happy…your business will thrive.

Here are three ways to show your appreciation, which can potentially turn one-time or sporadic assignments into a recurring gig.

1. Respect their Deadlines: Yes, you have a busy schedule, in which you’re likely managing multiple assignments. However, your clients also have needs, and it’s only fair to meet their needs in a timely manner. If you’re knowingly unable to complete a project by the due date, don’t accept the assignment. The best way to annoy and turn off a new client is to submit a late assignment. You’ll be seen as unprofessional, unreliable, and future assignments are unlikely.

2. Send Thank You Gifts: If you want to develop an ongoing relationship with a periodic client, consider annual thank you cards or gifts. You don’t have to spend a lot of money on the gift. Plus, this is an excellent way to connect with clients you haven’t heard from in awhile. The idea is to keep your name fresh in their mind.

3. Consider Discounts and Freebies: Establishing a long-term relationship is one thing…keeping your clients is another. Discounts and freebies are a simple and easy way to say “thank you.” It’s like a customer rewards program for your loyal clients.

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Sending gifts or cards is a great way to show appreciation. SO simple, yet so few people do it. One note, it’s especially impressive to send something at a time other than the usual end-of-year holidays, when the recipient is not expecting it. You stand out much more.

That’s a great tip. I think clients will greatly appreciate gifts sent throughout the year. Thanks!

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