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Three Quick Ways to Find New Clients

Posted by Valencia on December 11th, 2007

As much as I love the freedom that comes with telecommute work, slow periods often damper my spirits. Self-employed people understand “unpredictability” better than anyone. We have to deal with slow-paying clients, no-paying clients, and finished contracts. Anyone who plans or wants to make a living from home should anticipate slow periods. It would be nice to find a happy medium. Yet, things go from one extreme to the other. Either you have too much work, or not enough work - it’s a catch 22.

Of course, there is no way to predict when a client will give you the ax. I don’t know how other businesses work, but with freelance writing, the ax can come at anytime with little warning. After working for a particular client for over a year, I received an email notification that they no longer needed web content.

Ouch!

I lost a huge chunk of my income with this one client. I realize that every opportunity will eventually end. Still, it’s easy to get attached or comfortable with an assignment.

Fortunately, I’ve discovered different ways to find new clients fast. Here are a few tips to ensure your survival.

1. Get Referrals: Many businesses employ independent contractors. Whether it’s to create web content, a sales letter, or design a website, your expertise may be in demand. It’s okay to ask current clients for referrals. In fact, many companies rely on referrals - it’s a surefire way to keep their business booming.

2. Advertise: There are many ways to advertise your business. Of course, the best type of advertising will depend heavily on the business. If your business is online, a website or blog is a great way to draw attention to your craft. Of course, potential clients must be able to find the site. With this said, you’ve got to network and promote the site or blog, which can be tricky. If possible, invest in a paid advertising campaign.

3. Never Stop Looking for Work: Too much work is dreadful, especially when you don’t have enough time to complete everything. On the other hand, if you keep your eyes peeled and apply for new jobs on a regular basis, you’ll likely avoid the dreaded “slow period.” If you need at least three regular clients to maintain your lifestyle, shoot for four regular clients. This way, if one gig ends, you’ll have another to fall back on.

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Nice Tips Chum! I like it and pretty much useful to me! Thanks for the wonderful share!



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